The App content page lets us know about the content of your app. You can complete policy declarations and provide other information, such as special access instructions for reviewers, on this page. Here are some other examples of things you can do on the App content page to make sure your app complies with Google Play policies:
Adding a privacy policy to your app's store listing helps provide transparency about how you treat sensitive user and device data.
The privacy policy must, together with any in-app disclosures, comprehensively disclose how your app collects, uses, and shares user data. This includes the types of parties with whom it’s shared. You should consult your legal representative to advise you of what is required.
For apps that request access to sensitive permissions or data (as defined in the user data policies): You must link to a privacy policy on your app's store listing page and within your app. Make sure your privacy policy is available on an active URL, applies to your app, and specifically covers user privacy.
For apps that target children: You must link to a privacy policy on your app's store listing page and within your app, regardless of your app's access to sensitive permissions or data. Make sure your privacy policy is available on an active URL, applies to your app, and specifically covers user privacy. Note that even apps that do not access any personal or sensitive user data must still submit a privacy policy.
You must declare whether or not your app contains ads. This includes ads delivered through third-party ad SDKs (Software Development Kit), display ads, native ads, and/or banner ads). Apps that contain ads will have a "Contains ads" label shown on their store listing. This label will be visible to all Play Store users.
Note: The "Contains ads" label isn't meant to cover whether an app contains other kinds of commercial content, like paid product placement or offers to make in-app purchases or upgrades. If your app includes paid product placements, make sure they comply with local laws.
If your entire app or parts of your app are restricted based on login credentials, sign in details, memberships, location, or other forms of authentication, you must provide all required details to enable access to your app.
If your update is rejected or your app is removed, please follow the instructions below to resubmit your app for review. You can complete these steps without contacting or waiting for a reply from the policy support team.
You must declare your app’s target age group. Any apps that include children in their target audience must comply with Google Play's Families policy requirements.
Permission requests are evaluated during the release process after adding your Android App Bundle. If your app requests the use of high-risk or sensitive permissions (for example, SMS or Call Log), you may be required to complete the Permissions Declaration Form and receive approval from Google Play.
You can communicate familiar and locally relevant content ratings to your users and help improve app engagement by targeting the right audience for your content.
To prevent your apps from being listed as “Unrated,” sign in to Play Console and fill out the questionnaire for each of your apps as soon as possible. “Unrated” apps may be removed from Google Play.
You must let us know whether your app contains COVID-19 contact tracing and/or COVID-19 status functionality.